2) Innovation:  
                     
                    Design the products to fulfill   the need. 
                       
                      Innovation is the development of new customer value through  solutions that meet new needs, unarticulated needs, or old customer and market  needs in new ways. This is accomplished through different or more effective  products, processes, services, technologies, or ideas that are readily  available to markets.  
                    In addition to the standard product offering, GETRON  provides value added services by creating  uniquely designed  products for specific customer needs. 
                     
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