In order to enhance marketing efforts, Hyundai held a marketing conference in Belgium operation for 3 days, from Apr 28 to 30. Marketing managers from Hyundai Korea, Chicago operation and Belgium operation have participated.
Various subjects were discussed to obtain bigger brand awareness and enhance marketing strategies, which would result in a bigger market share for Hyundai.
Substantial agreements were made in different areas which includes the detailed plan of the launch program of the dash 9 series models and methods to print & distribute the brochures.
Hyundai holds a global marketing conference semi-annually in headquarter in Korea and overseas operations.