Hyundai is carrying out marketing activities in Africa through sports.

Hyundai invited the Tunisian soccer champion Etoile Sportive du Sahel to Ulsan, which is sponsored by a Tunisian Hyundai dealer and participated in FIFA Club World Cub Japan 2007 from Dec 7 to 16, and arranged a friendly match with Hyundai Horangi soccer club on Dec 1 in Ulsan.

After the game, employees of overseas department gave out souvenirs to Tunisian players and wished for success in FIFA Club World Cub. Etoile Sportive du Sahel advanced to semi finals in the tournament.

In the mean time, Hyundai is planning to boost marketing activities in Africa through this event.