Customer Care FAQ

1. What do you mean by 18KT, 22KT gold jewelry?

18KT gold means 75% is gold and 25% is alloy. 22KT gold means 91.6 % gold and the remaining is alloy.

2. What are the contents in the alloy?

Silver, copper, zinc, and nickel.

3. Why does jewelry become reddish or black after some time?

There are three possible reasons for this. It is either because of the packing materials' chemical effect or because of chemical effects of the contents within the alloy itself or due to gold's reaction with the surroundings.

4. Why is diamond jewelry made mainly in 18KT and 14KT and not in 22KT or 24KT?

Diamond jewelry is made using 18KT of gold because gold must have certain hardness for setting diamonds. 18KT gold is harder than the 22KT or 23KT. As a result, 18 KT gold is preferred setting for diamonds.

5. What is the main difference between white and yellow gold jewelry?

The difference is in the contents of the alloys. The white color of the white gold jewelry is mainly the effect of the alloys in the raw gold.

6. What are the differences between white gold and the platinum?

Platinum is an entirely different metal. The price of the platinum is about 3 times more than the price of gold.

7. What do you know about the color, carats, cuttings and clarity of diamonds? How do these factors affect the price of the diamond jewelry?

Color refers to colorless, white shade, yellow shade, brown shade, and is priced respectively. Colorless is the most expensive of all.
Clarity refers to external and internal blemishes, scratches, pits, clouds, feathers or pin points, found in the diamond. Greater the clarity, higher the price.
Carat is the unit for measurement in weight.
The brilliance of a fine diamond is determined by the Cut of the stone. Finest of cut is judged upon the amount of light reflected back to light, when viewed from the top.

8. What is the difference between the precious and the semi precious stone?

This depends upon the extraction done globally and also on the color and reflection.

9. Can jewelry be made from customers diamonds and stones?


Jewelry can be made from the customer's diamonds and stones.
However, this has to be verified with our marketing department before any confirmation.
The labor charges on this would depend from piece to piece and therefore marketing department has to be notified.

10. If the customer wants to make jewelry from his own design, can it be done?

Yes, it can be done with the fair time to do the processing.

11. Can the customer get handmade jewelry?

Yes, it can be done with the fair time to do the processing.

12. What instructions should be followed to take good care of jewelry?

Don't wear jewelry while doing rough work.
Never clean your jewelry in the sink, it could go down the drain.
Always remove your jewelry before bathing and grooming.
Remove your jewelry before working with chlorine bleach.
Keep it dry.
When not wearing you jewelry, be sure to store it in a fabric lined case or in a box with dividers or separate compartments - jewelry pieces can otherwise scratch each other.

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