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One
of India's oldest centres of art and culture, West Bengal
is known for its artists, sculptors, poets, bards,
writers, reformers
and thinkers, and its rich and vibrant history. People from
this state, as in many parts of India, still retain their
links with the past. The dexterity and precision with which
our grandmothers and aunts do embroidery work on "kanthas"
or dresses or tablecloths....
things of daily use, is
commendable. Their
choice of colours
and designs range from folk art to
copies
of the western
patterns
available in
print. A trip
to rural
Bengal makes us wonder at
the craftsmanship of
the artists
who
designed the terracotta buildings and
temples. Madhubani paintings, "shola" work
on the
images of the Goddesses during the pujas, the "patas"
in Kalighat, the "batik" work,... all these
inspire us to appreciate art as a thing of beauty. And, for sure
those fingers that embroidered, crafted, painted, sculpted,
designed
or produced these objects of art, were indeed, nimble. It has
been our dream to bring forward some such objects of art and
showcase them along with their makers under one roof.
Nimble
Fingers is a cross channel marketing and promoting
organization dedicated to the
handicrafts industry in West Bengal. Our mission is to
positively impact the National & Global Market potential
for
Bengal's handicrafted products through innovation in design
and marketing.
We want to be the bridge between customers worldwide, crafts
persons, designers, bulk buyers, researchers and others that
form
this community.
A team of marketing & operational
professionals have promoted and is managing, the NGO Nimble
Fingers. The venture represents the entry of professionals
in the Indian crafts industry. We have been working with a special
objective - to make a difference to the handicrafts business
by offering a viable and fair market place for artisans and
development organizations. Nimble Fingers believes it is important
to:
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Design products to map international standards and encourage
high quality product development, keeping in mind traditional
skills and expertise.
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Follow up with aggressive and targeted marketing and sales
efforts to generate revenue.
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